ANA Group to Launch NFT Business
- ● Beginning May 30, ANA Group will launch a Non-Fungible Token business utilizing blockchain technology to sell NFT products.
- ● ANA NEO will operate the "ANA GranWhale NFT MarketPlace," and begin sales of NFT products under the ANA NFT COLLECTION, the world's first-of-its-kind for an airline group.
- ● The first NFT products available will be aviation photographer Luke Ozawa's first NFT, digital photograph works, and soon after, two digital designs of the Boeing 787 aircraft - the special livery on ANA's inaugural Boeing 787, as well as the initially proposed design, will be on sale.
TOKYO, May 30, 2023 - ANA Group will launch a Non-Fungible Token business on May 30, 2023 through one of its subsidiaries ANA NEO, utilizing blockchain technology to sell NFT content products.
As the first airline group in the world, ANA NEO will launch an NFT marketplace, "ANA GranWhale NFT MarketPlace." ANA NEO will promote its business together with the virtual travel platform "ANA GranWhale," and will begin sales of NFT products under the ANA NFT COLLECTION for the first time.
Non-Fungible Token is a technology for expressing ownership of digital assets and is currently used mainly in the fields of art and music. The ANA Group will apply NFT to the aviation industry and promote the business to develop new connections with customers.
"As part of the first airline group to launch an NFT marketplace, we are excited to pioneer a new avenue to connect with our customers and enhance their experience," said ANA NEO President Mitsuo Tomita. "Through this initiative, we aim to unlock the potential of NFTs in the aviation industry, bringing together the digital and physical realms to create unique and memorable experiences that unite the world in wonder."
The first of ANA's products will be NFTs of aviation photographer Luke Ozawa's first NFT, digital photograph works. The second product to be sold from June 7, will be NFTs of two digital 3D airplanes including the specially painted Boeing 787, which ANA introduced as the global launch customer in 2011, as well as the initially proposed design for the inaugural aircraft. ANA Group plans to increase the lineup of NFT products in the future.
ANA Group will further enhance the value of the customer experience through the "ANA GranWhale NFT MarketPlace," engaging in the commercialization of NFT content of unique products from various regions in Japan.
About ANA GranWhale NFT MarketPlace
- ●From May 30, 2023/ Total of 267 items
- ●Sequentially from June 7, 2023/ Total of 1,574 items
- ●From June 22,2023/ Total of 50 items
For inquiries regarding "NFT Marketplace" listings, please contact ANA NEO.
Contact: ANA NEO, Inc.
ANA Corporate Communications, TEL +81-3-6735-1111, firstname.lastname@example.org
About ANA HOLDINGS
Founded in 1952 with just two helicopters, All Nippon Airways (ANA) has grown to become the largest airline in Japan. ANA HOLDINGS Inc. (ANA HD) was established in 2013 as the largest airline group holding company in Japan, comprising 69 companies including ANA and Peach Aviation, the leading LCC in Japan.
ANA is a launch customer and the largest operator of the Boeing 787 Dreamliner, making ANA HD the biggest Dreamliner owner in the world. A member of Star Alliance since 1999, ANA has joint venture agreements with United Airlines, Lufthansa German Airlines, Swiss International Airlines and Austrian Airlines - giving it a truly global presence.
The airline's legacy of superior service has helped it earn SKYTRAX's respected 5-Star rating every year since 2013, with ANA being the only Japanese airline to win this prestigious designation for 10 consecutive years. ANA also has been recognized by Air Transport World as "Airline of the Year" three times (2007, 2013 and 2018); it is one of only a select few airlines to win this prominent award multiple times.
In 2021, ANA was awarded the 5-star COVID-19 safety rating by SKYTRAX, recognizing the airline's initiatives to provide a safe, clean and hygienic environment at airports and aboard aircraft, embodied in the ANA Care Promise.
ANA is the only company in the aviation industry to receive the Gold Class distinction from the 2022 S&P Global Sustainability Awards and ANA HD has been selected as a member of the Dow Jones Sustainability World Index list for the sixth consecutive year and the Dow Jones Sustainability Asia Pacific Index list for the seventh consecutive year.
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