New Cabin products on International Routes was
Announced! (Part 1 of 2)
On July 11th, we have announced new long-haul international route products completely redesigned for Boeing 777-300ER .
In this article, we will focus on the staff who were responsible for the new products. In this article, we will introduce New Product Concepts. In the next coming article,, we will introduce the New Technology that Supports New Products.
The new cabin product was created with the intent of being advanced as well as for experiencing a uniquely Japanese style. The design was born out of five years of design development in collaboration with the British design company Acumen and was supervised by the well-known Japanese architect Kengo Kuma.
Creating a relaxing space for customers by combining the latest technology with Japanese style
The moment you step inside the cabin, you are greeted by a digital welcome signage at the entrance.
Roller blinds with cloud images are installed to create a clean space.
Also, a Japanese washi paper design is projected at the spacious bar counter and it is another area that creates a soft and uniquely Japanese atmosphere.
In Business Class, we have a refrigerator where customers are free to enjoy drinks on their own such as wine.
The Japanese style that can be felt in every inch of the space. Please enjoy ANA's ultimate relaxation space that we created through in-depth discussions with Acumen.
The new product brand name for the First Class seat is “The Suite”.
The concept of the new, original First Class seats were specially developed by creating a space that feels like a five-star hotel, not only in terms of size and comfort, but also in the seat design and color of the fabric. It is a private suite-like space with a door.
The new product brand name for the Business Class seat is” The Room”.
Creating a private room with a door was focus on in new product development for Business Class. The world's widest seats and seat cushions made especially for comfortable sleep were specially developed based on the concept of making the space feel like relaxing at home.
The wood grain pattern used for the door is the same pattern as the wood used in ANA lounges.(*)
It was deliberately designed to give the same feeling of Japanese-like materials from the ground to the sky.
Economy Class is also designed with intention.
If you look closely, the pattern is different on each seat. Although they look like traditional Japanese patterns, they are original patterns created with Acumen to reflect the uniqueness of each customer’s travel experience. Placing the patterns randomly allows each seat to look different from another.
Mr. Koga of the ANA Product Planning Department and in charge of product development said, “I purposely toned down the signature blue color of ANA among other aspects to create an in-flight space that hasn’t been done before. I hope customers can enjoy a completely new and different ANA cabin experience. "
We look forward to seeing you on board!
In Part Two, we will introduce New Technology that Support New Products by Nishikawa Co., Ltd., which has been involved in the development of seat cushions for the new First and Business Class seats!
